5 Fundamental Solutions to Audience Management in the Era of Big Data:...
How would you rate your organization in terms of customer intelligence (CI)? You may already be “off the charts” as a CI genius or perhaps you have never heard of the term. Regardless of where you...
View ArticleData Science as a Service – What it Means for Customer Intelligence
Recently, I discussed how using Data Science as a Service can change your business for the better. From improved internal workflows to increased ability to predict your customer’s needs, implementing...
View ArticleUsing Site Search Visitor Intelligence to Acquire New Customers
Site search occupies a unique position in the hierarchy of corporate digital marketing strategies. It holds that position because of the quality of first-party visitor intelligence that it can produce....
View ArticleWeb Analytics Led Us to Marketing Analytics — Next Stop: Customer Intelligence
As customers have pushed vendors to provide better tools, smarter methodologies, and more powerful algorithms to help solve complex problems, the analytics industry has evolved dramatically. At the...
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Customer Intelligence and the Automated Digital Storefront
As I watched the news streaming in from F8, the Facebook Developer Conference, one announcement stood out to me above all the others: the introduction of chatbots (essentially, programs that use...
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Five Steps to Personalize Your Mobile Experience for Better Customer Engagement
Mobile devices are everywhere, and brands are trying to crack the code for how to increase customer engagement on mobile apps — they are getting downloads but want better in-app conversion rates. What...
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Perfecting Credit Repair
Knowledge, experience, and service. For more than 20 years, Progrexion has brought all three of these components to credit repair, helping hundreds of thousands of people with their credit challenges....
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Sydney Opera House Hits the High Notes with Customer Data, and You Can, Too
Visitors to the Sydney Opera House get much more than a great performance when they attend an event at Australia’s iconic music venue. Thanks to millions of data points about its customers, the concert...
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Digital Marketing Analytics: Four Things Adobe Does Better than Anyone
For the third year in a row, Adobe Analytics was named a leader in Gartner’s 2017 “Magic Quadrant for Digital Marketing Analytics“ research report1. Of the 12 vendors evaluated, Adobe was positioned as...
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Adobe Analytics Announces Breakthroughs To Help Experience-Led Businesses
Adobe reached out to nearly 1200 digital marketing executives across North America and Europe to understand trends, their challenges, and priorities to put together its annual 2017 Digital Marketing...
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It’s okay to not be okay
It’s okay to not be okay By Adobe Life Team Posted on 08-27-2020 Employee storytelling at Adobe is a powerful way to build empathy and inclusion. When employees share their life experiences in an...
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Executive POV: Adobe’s Stephen Frieder on leading in transformative times
Executive POV: Adobe’s Stephen Frieder on leading in transformative times By Giselle Abramovich Posted on 08-27-2020 Great leaders are great because their teams are great. That was one of the key...
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Why music video pros choose Adobe Premiere Pro
Why music video pros choose Adobe Premiere Pro Image source: VH POST. By Meagan Keane Posted on 08-28-2020 Vinnie Hobbs is an innovator in the world of music video editing, working with Cardi B,...
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100 Pencils Project: A love letter to drawing
100 Pencils Project: A love letter to drawing By Jasmine Whitaker Posted on 08-28-2020 For most artists, it all started with a pencil, or a crayon, or marker, or paintbrush — and for Daniel Flores,...
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How Adobe For All changed my life
How Adobe For All changed my life By Martha Nino Posted on 08-28-2020 Employee storytelling at Adobe is a powerful way to build empathy and inclusion. When employees share their life experiences in an...
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Business Productivity track at MAX: Featured sessions
Business Productivity track at MAX: Featured sessions By Craig Peasley Posted on 08-28-2020 Remote work has changed everything about how we get work done. That’s why this year, we’re offering a...
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Lokalise for Adobe XD: Create multilingual designs and streamline translation...
Lokalise for Adobe XD: Create multilingual designs and streamline translation management By Jack Yu Posted on 08-28-2020 In this digital age, teams are no longer designing for an audience in one...
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How Adobe created “everyday magic” for employees and their families with a...
How Adobe created “everyday magic” for employees and their families with a virtual Field Trip by Damon Guidry posted 08-31-2020 Each summer, Adobe offices in the U.S. and Canada welcome employees’...
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Accelerating digital transformation: Building a technology foundation for...
Accelerating digital transformation: Building a technology foundation for success By Josh Van Tonder Posted on 08-31-2020 As we recalibrate into work life amid the pandemic, business transformation...
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Merkle CEO: How the pandemic is shifting marketing priorities and budgets
Merkle CEO: How the pandemic is shifting marketing priorities and budgets By Giselle Abramovich Posted on 08-31-2020 At the start of the global COVID-19 pandemic, marketing departments around the...
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